I have to be honest. When I first saw this, I thought it was some generic message thing that had to do with the quote alone. However, it was brought to my attention that this is from a Borders store. I have to say, this is the saddest thing I have seen all day, maybe even all week.
The secret of dreams is that subject and object are the same. The object is self-luminous, fluent in form, multivalent in its meanings. It’s your dream, the manifestation of your will, and yet you are surprised by it … Write down your dreams. They are your myths.